Making Ransomware Obsolete

Mimic launched with a bold ambition: to make ransomware an unviable tool for attackers. Backed by GV, Menlo Ventures, Ballistic Ventures, and Kleiner Perkins, and guided by a board that includes Mandiant founder Kevin Mandia, the company had the pedigree and the technology. What it needed was a category and a story the market would rally behind. Dakotomy worked with Mimic to set the category, build the narrative, and create a brand equal to the mission.

The Challenge

Ransomware is the most feared threat in enterprise security, and the market is crowded with tools promising to detect, prevent, or recover from it. Mimic’s approach was different—but “different” isn’t a category, and a new entrant claiming to defeat the industry’s hardest problem invites skepticism. Our challenge was to define the space Mimic owns and make its claim believable to security leaders who have heard every promise before.

With a board and cap table this credible, the risk wasn’t proving seriousness—it was clarity. Mimic needed a story that turned deep technical capability into a simple, confident position.

The Work

We set the category. Rather than compete inside an existing bucket, we defined the space around a single, aggressive idea: making ransomware obsolete for threat actors—shifting the economics so that attacks no longer pay. That gave Mimic a claim no incumbent could co-opt.

The narrative was built to be confrontational about the problem and confident about the resolution. It named ransomware as the unsolved threat it is, then positioned Mimic as the company built specifically to end it.

The brand identity signaled technical seriousness and modern confidence, and the website structured the story around the security leader’s logic: the scale of the threat, why existing tools fall short, and how Mimic changes the equation.

The result is a company whose brand, category, and narrative all reinforce a single mission—making ransomware a tool that no longer works—backed by the credibility of the people who know the threat best.