Agent prepared, human approved

Maxima came to us before announcing a $41M funding round. Their existing site was, in their own words, stealthy: a strong product with no narrative built for the audience it needed next. They had a product that would change how enterprise accounting teams operate: an AI-native platform capable of automating the full financial close, from journal entries and reconciliations to flux analysis and audit-ready reporting. What they needed was a ____

We had a narrow window to translate a complex technical product story into something an enterprise buyer could understand in seconds, before their funding news put eyes on the brand.

The Challenge

While Maxima had an existing brand, it wasn't built for the audience that mattered next. Enterprise buyers don't extend trust to companies they can't immediately place, and an AI accounting platform selling into finance teams at scale has to read as serious, established, and audit-ready from the first impression. We knew we would need to take a brand previously built around technical capability and strategically reframe its identity and story around enterprise benefit.

The Work

In parallel, our team took ownership of Maxima’s full identity and narrative system. 

We led a significant shift in the information hierarchy and brand story to move an enterprise buyer from [skepticism to confidence]. The identity followed the same logic. We built a brand mark, color palette, and typography system that read as serious and established without falling into the conventions of legacy enterprise software. We executed the narrative, design, and production of the brand video and shaped the product illustration story throughout the site. The full website was the final output, designed and developed to carry this new identity and narrative across every surface a buyer might encounter.