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PRINCIPLE
9
"One customer who advocates loudly is worth fifty who tolerate you quietly."
Doug Leone
Former Managing Partner, Sequoia Capital
PRINCIPLE
8
"The more radical the idea, the more precise the narrative must be to earn conviction."
Vinod Khosla
Founder, Khosla Ventures; Co-Founder
PRINCIPLE
7
"How you price signals where you belong. Enterprise buyers use price as a proxy for trust."
Bill Gurley
Former General Partner, Benchmark
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Market Definition of the Day
/ˈnerədiv/
Narrative
(noun)
is an account of connected events, either real or imagined. At its core, it is a structured story told to an audience to convey meaning, entertain, or persuade. It can be delivered through various mediums, including books, films, theater, and everyday speech.
Coined
The word "narrative" was originally coined in the mid-15th century (around 1450–1475). It evol…